La Tuilerie opens its first franchise in Charlemagne.
In order to meet the growing demand, La Tuilerie creates a new type of franchised store with limited merchandise. The ceramic sold on site is delivered directly by La Tuilerie’s main warehouse. The new concept aims to recreate the atmosphere of a ceramic warehouse without retaining large stocks for sale on site.
To achieve this objective, tiles are arranged on large panels leaned freely against the exterior walls of the room. Part of the tiles are placed on small groups of pallets around the central sales counter. The overall design creates a warm atmosphere that values technical advice and customized service.